An application is rejected if the requested domain name corresponds to a name with a generic nature. These are names which refer to or generally describe a category or a class of goods, services, people, groups, organisations, products, technologies, sectors or activities.
A .swiss domain name corresponding to a name with a generic nature is subject to special assignment conditions (Art. 56 of the Ordinance on Internet Domains
It is assigned exclusively to an organisation which represents all or a major part of the community concerned by this domain name, or which is supported by this community. This may be, for example, an umbrella association of the sector referred to by the domain name, not a priori a company active in this sector.
In principle, a .swiss domain name corresponding to a name with a generic nature cannot be assigned to a specific participant in the market which would use the name designating this market in its own interests rather than those of the community concerned and/or would enjoy a competitive advantage over the other participants in the market.
A name of a generic character may be completed so that it is sufficiently individualised to no longer describe or refer to a category or a class of goods, services, persons, groups, organisations, things, techniques, sectors or activities. Examples: hotel-paradiso.swiss, carrosserie-michel.swiss, hxq-stahl.swiss. In such cases, the domain name can be assigned. However, an objective relationship must exist between the domain name thus formed and the entity applying for it.
Information on the conditions and the assignment process can be found on our website https://www.nic.swiss/nic/fr/home/registrieren-sie-ihre-swiss-domain/bedingungen-fuer-generische-namen.html.